We invite you to participate in a new project called “SmartAPPetite." To foster greater resilience in the local food economy and strengthen growing local food networks, our goal is to connect local consumers with local farmers, food producers and retailers. Through the use of a smartphone application and website, users involved in SmartAPPetite will be able to get healthy eating tips and locate local farms and businesses with an up-to-date interactive electronic app and map.
SmartAPPetite is a smartphone application (app) that delivers messages about local food. The goals of SmartAPPetite are to encourage users of the app to buy healthy, local foods and achieve their personal food-related goals. Throughout the study the app will provide participating users with short ‘tips’ about health benefits of specific foods, healthy recipes using those foods, and timely information about local foods available in season. Participating local farmers, food producers and retailers can also use the app to promote products or advertise product sales. The initial testing phase of this project will run for approximately 10 weeks, during which time we will study the use and effectiveness of the app and learn how to make it more effective.
The project is a Labour Market Partnership of the London Training Centre, funded by the Ministry of Training Colleges and Universities. SmartAPPetite is staffed by a team of university and community partners, including research support from Dr. Jason Gilliland and his Human Environments Analysis Laboratory at Western University, Dr. Colleen O'Connor from Brescia University College, and Dr. Sean Doherty from Laurier University. We bring expertise on food systems development, nutrition, app development, and social research.
This project provides free targeted advertising and has the potential to expand your permanent customer base. We do not intend to charge any fees, and are in the process of developing a sustainability plan for the app. We are interested in working with you and finding out how such a technology can help you meet your business goals, grow your customer base and sell more food, but recognize the importance of making this project economically viable as a free marketing tool.
Involvement is easy and can vary depending on your available time. We first invite you to fill out this short online survey that will allow us to understand your business and its needs. We would also like to know your feedback as we progress with the study. All of the questions we ask are directly relevant to helping us understand the local food providers who join the app, and will inform our economic sustainability plan. If you would like to get more involved in sharing your experience and tell us how we can help you, we invite you to provide your e-mail address as you fill out the survey (last question on survey) and we will send you updates as the project progresses.